Pay-Per-Click Management
Align North Media Group manages pay-per-click programs from planning, building and on-going management. We begin by taking a thorough evaluation and then analyzing potential campaigns for you, our client. Each pay-per-click campaign analysis varies depending on the needs of the particular website.
The following is a list of what is included when obtaining an analysis:
Common Problem Analysis- Complete analysis is done on an exsisting campaign including; setup, ad groups, click through analysis and ad copy. Additional impressions, click through rates and conversion rates will be analyzed if appropriate.
Initial Keyword Look- We prepare a complete analysis on initial keywords to be used in PPC campaign.
Competition Review- We look at the 5 top competitors for the initial keyword list.
Average Cost Per Click- We gather the average cost per click for both Google and Yahoo pay-per-click platforms.
Landing Page Analysis- We look at the landing pages that the text ads link to. These pages must be clear and concise with descriptive instructions on what the website owner would like the visitor to do.
Align North builds and manages pay-per-click programs by using the most up-to-date materials and technology. Our goal is to help your business succeed! Contacts are available when you are ready to watch your business grow! | 
